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Friday, January 4, 2002
HEADLINE Kudos for Keeling
BYLINE * Tom Wolski
SOURCE The Province
Ten years ago, no one would have predicted how global
the sport of horse racing would become.
Now, through advanced technologies allowing racing
fans to wager on simulcast races from other tracks, horse racing has changed
forever.
Aside from slot machines, which provide much-needed
revenue toward keeping horse racing alive, simulcasting done in moderation
works.
And nobody knows it better then a general manager at
a racetrack.
On Boxing Day management from Cal-Expo, a harness racetrack
in Northern California, was in need of a few simulcast races to augment
its racing program.
The lack of races was due to the eight-day inactivity
of live thoroughbred racing in that state.
"We received a phone call from management at Cal-Expo
with regards to sending (simulcasting) them our last three live races,"
said Chuck Keeling, GM at Fraser Downs. "After those races were over, I
had to do a double take on what was being wagered on Fraser Downs from
California. When I noticed over $150,000 was bet on our three races, which
were not exactly great races, I thought this was unbelievable."
It was a move that sent Fraser Downs' mutuel handle
through the roof.
Keeling is the first to admit there were some mitigating
factors put into the equation.
Santa Anita traditionally begins its prestigious winter
meeting on Boxing Day.
"This was a once-in-a-lifetime break for us. Santa
Anita opening day was huge. Then having Cal-Expo choose to simulcast our
races throughout their network right after the Santa Anita races were over
-- that was big," says Keeling. "We were very fortunate, by sheer volume
alone, to have all those people tap into our product through
Cal-Expo's simulcast network. It was the biggest simulcast coup we have
ever had in terms of legitimacy and prestige, to hit that type of marketplace
on that date."
There were other benefits that resulted from Fraser
Downs' windfall.
Considering that only three per cent of wagering goes
back to the track for sending out its live racing, it definitely was not
money.
"First, it gave our teletheatre network patrons and
everyone attending Fraser Downs a chance to bet into unusually big pools,"
said Keeling. "Next, it adds legitimacy for us to tell other racetracks
our races are simulcast to some of the biggest racetracks on the continent.
That's a nice thing to say when your racetrack isn't among the higher echelon
of harness racing."
Look for Keeling's track to get another big shot Sunday.
He received another call from Cal- Expo Thursday with regard to simucasting
the last two races on their program. The reason is that horsemen
at Chicago's Balmoral Park are on strike and Cal-Expo again needs racing
product for its fans.
FINISH LINES: Saturday, the Sport of Kings, moves to
its permanent 10 a.m. time slot on CKVU-13. This week viewers go inside
the starting gate car and watch a race from the best seat at the track....
More wishes for 2002: Here's hoping that all jockeys and drivers be given
an opportunity to wear racing silks adorned with corporate logos like NASCAR
drivers. ... that local jockey Chris Loseth, with 3,500 career winners,
sticks around to ride his 4,000th winner before retiring. ... that jockey
Laffitt Pincay Jr., 54, stays healthy enough to do the unbelievable and
win 10,000 lifetime races....and that co-owners Jerry Blanchet and Phil
Coleman's outstanding BC-bred mare Fast Lane Cruizin returns to the East
Coast and beats the best mares in the country.
Tom Wolski can be seen on the Sport of Kings, 10:00 am Saturday CKVU
13.
twolski@shaw.ca
Source: Vancouver
Province
E-mail Tommy Wolski at twolski@home.com
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